Introducing the Network Effect We live in a networked age. Overwhelmed by content and innately tribal, we selectively mute many ideas and opinions, choosing largely to listen to people like us. Inc... Read more
A few years ago, I joined a panel to discuss the implications of Nike’s “Believe in something, even if it means sacrificing everything” campaign, in which the brand encouraged customers who disa... Read more
A new book explores why society is coming apart, how communicators can bring people together, and why we often choose not to... Read more
Since we first launched our Networked Age model in 2018, we’ve been studying the rise of tribalism as a force that shapes the way people relate to the world and each other. Groups and networks are f... Read more
Next in MHP Mischief’s In Conversation With series, Head of Brand and Reputation Rachel Bower sat down with Gillian Tett, Chair of the Editorial Board and Editor-at-Large for the Financial Times... Read more
The Networked Age Nerdogram is a new monthly email that gathers insights and trends, to help communicators navigate a connected world that’s increasingly tribal, activist and polarised.... Read more
But “Remainer” and “Brexiteer” identities are slowly dissolving, and Brexit is becoming the defining issue for Conservative and Labour voters, with 2016 becoming a symbolic watershed moment, s... Read more
We are looking for people to join us in developing a new communications manifesto for a polarised world.... Read more
