To cut through the noise for 18–35-year-olds tuning out traditional financial advice, we launched The Cost of Loving. This bold, emotionally charged podcast explored where love and money collide. Hosted by Celebs Go Dating’s Anna Williamson and backed by Experian data, audience questions and consumer research, each episode featured celeb guests unpacking everything from financial infidelity to wage-gap relationships and post-break up money fallout. With raw stories, fresh insights, and cutdowns posted by Anna and our guests on TikTok and Instagram, we turned taboo topics into teachable moments – that made our audience actually want to listen.
To measure impact, we surveyed 1,000 of our audience against two core objectives: shifting perception of Experian beyond credit monitoring and showing its relevance to young people’s financial lives. Results showed 77% of 18-24s and 81% of 25-35s agreed Experian understands their financial challenges, while 76% said it could help them improve their credit score to achieve life goals.
